Mike Cassidy
Executive Vice President, Account Group Supervisor
Never met a baseball game he didn’t enjoy.
A graduate of St. Bonaventure University, Mike’s gained over 20 years of experience on the agency side. He’s handled accounts including McDonald’s, Coca-Cola and Eastman Kodak. Currently, Mike oversees the New York Apple Association and Constellation Brands among others. He claims that his areas of expertise are sales promotion and amateur brain surgery. (Fortunately he’s only had to use the former at work thus far.) His home life is devoted to "one cat, one dog, one wife, and two boys."
Cheryl Berger
Account Manager
Closet secret: 30 pairs of black pants in there
Hey, basic black goes with everything! Cheryl joined MSM in September 2000 after a decade at Bausch & Lomb’s Ray-Ban Eyewear Division. She received her BS in business with a concentration in marketing from Rochester Institute of Technology. Cheryl brings us an expert’s knowledge of point-of-sale development and sourcing, promotion development and execution, and trade show management. She believes understanding target audiences is the best starting point for effective communication.
Terri Cubiotti
Account Supervisor
Our daily commuter from the wild West
Terri receives much grief for being from the West side of Rochester. This means she has a real commute each day, driving into the sun in both directions. Amazingly, she overcomes these hardships to be amazingly energetic, conscientious, and client-oriented. She received a BFA in Graphic Design from Rochester Institute of Technology (where she once took a juggling course – ideal for account handling work) and began a career at some of Rochester’s most prestigious agencies, including Eric Mower Associates, ICE Communications and the Wolf Group. She has great expertise in consumer products, having worked on the Kodak account for over 15 years. When asked if she would eat a worm for a million dollars she cleverly says, "Yes. But only with tequila."
Diane Vair
Senior Account Manager
Minor regret: Never studied archaeology, but would love to
go on a “dig.”
With 17 years experience in advertising, promotion and marketing, Diane is the ideal addition to our imaging and education teams. She recently served as a Senior Account Executive and Group Manager at another Rochester-based ad firm. She brings a unique perspective, having started her ad career as a designer, after receiving a B.S. degree in Fine Arts. The ability to contribute to the creative process is one of the reasons she’s happy to be at MSM. In her spare time, she enjoys oil painting and working with pastels. The only “digs” she’s been on recently are for her car keys and missing earrings. These things happen when you’re the mom of two girls under three years of age!